You will have had most likely encountered string of characters
prefixed with bit.ly and more often than not they are
paired with random characters. This is what we commonly refer as
"bit.ly" link. This blog will talk about what exactly a bit.ly
link is and why is it so prevalent in online interactions.
Bitly : A Link Shortener At Its Core
Bitly functions as a link shorteing service. A short link also known
as shortened URL, are concise form of longer URL. They are
aesthetically pleasing, easier to share and less prone to
errors. Bitly takes long cumbersome links like web addresses and
generates a shortened URL. These shortened URL bear the domain
bit.ly.
Evolution of Bitly
Bitly was founded back in 2008, where it started out providing
simple link shortening service. It was received well among users
as it offered an efficient way to share links be it social
media, emails or text messages.
Bitly's features grew with its user base. It introduced features
like branded links, where user can choose a custom domain for
their shortend link, instead of "bit.ly" domain, allowing users
to personalize the shortened URL. It also implemented analytics
tool, allowing users to get detailed and real-time insights
about their link performance.
A Lasting Impression in Digital Landscape
Bitly has left an inedible mark on the way we share and consume
links. It has been versatile in incorporating new trends and
technologies --it now offers QR Code Generation, OG Tags for
your short links and much more. Now, Next time you encounter
string of characters prefixed with bit.ly remember there
lies a sophisticated service that has shaped the way we navigate
digital space.